Nutrition Portfolio Campaign | SPI Pharma

To position SPI Pharma more effectively within the growing nutraceutical and dietary supplement space, I led the development of a nutrition-focused marketing portfolio. This initiative spotlighted existing excipient products with strong nutritional applications and repackaged them with messaging, visuals, and resources tailored for supplement formulators and lifestyle-driven audiences.

At the core of the campaign was a Nutritional Product Flyer I developed, highlighting Mannitol, Magnesium Hydroxide USP, and Effersoda®, alongside key formulation tools like direct compression aids (CS90, CM90, MS90, FS95) and pre-formulation platforms (Vitasmooth, Advantol 300) for fast, on-the-go supplement development.

To support the campaign, I created a suite of targeted marketing content, including:

• Email campaigns designed to engage supplement manufacturers and R&D teams

• Blog articles explaining product functionality, benefits, and lifestyle relevance

• Graphics and visuals optimized for social media and digital placements

This integrated campaign helped reframe SPI Pharma's existing products within a nutritional innovation narrative, giving formulators a curated, practical toolkit to accelerate product development in the supplement space.