Product Marketing Campaign - S-Tab™ - Driving Efficiency in High-Speed Tablet Manufacturing

As part of SPI Pharma’s strategic product marketing initiatives, I led the development and rollout of a multi-channel campaign promoting S-Tab, our pre-formulated direct compression (DC) platform optimized for high-speed tablet manufacturing.

This campaign centered on a detailed, benefit-driven whitepaper and was supported by a full suite of informative and engaging materials, including:

• Short-form explainer videos showcasing S-Tab’s manufacturing advantages

• Digital banners for targeted promotions across platforms

• Infographics simplifying complex technical benefits for quick understanding

The whitepaper itself delivered value to formulators and manufacturing leads by covering:

• Simplified formulation: only API and lubricant required

• Optimized flow and compressibility for consistent high-speed production

• API stability support—avoiding risks associated with wet granulation

• Enhanced suitability for continuous manufacturing

By combining technical insight with strong visual storytelling and cohesive messaging, this campaign elevated SPI Pharma’s position as a go-to partner for modern, efficient tablet formulation.